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INTERVIEW: Freya Beer on her new single, Siren

Bewitching alternative singer-songwriter Freya Beer returns with her first single of 2021, Siren, delivering a dark femme fatale fantasy that you can't resist being lured in by. An intoxicating brew of lyrical incantations and poetic mystique, paired with magnetic instrumental arrangements, the track is cut from her highly anticipated debut album, Beast, which is scheduled for release later this year.

Hailing from West London and currently residing on the South Coast, Freya Beer skilfully mixes vividly artful lyrics with a distinctive gothic noir flair. Sparking a wave of attention from the get-go with her self-released debut single Bike Boy in 2018, its immediate follow-up Six Months saw Freya earn a BBC Introducing Live Lounge Session and a feature on Tom Robinson’s BBC Radio 6 show. With the wind in her sails, Freya launched her own label Sisterhood Records in 2019 as a vehicle to further her creativity and to steer her rockstar career herself. We love that DIY artistry.

While 2020 proved a major creative block for many artists, for Freya it was a year of breakthroughs and self discovery. After earning airplay on BBC6 Music with her single Dear Sweet Rosie (which we recently featured in our Discovery playlist, if it sounds familiar), her following single Arms Open Wide repeated the pattern. Latest single Siren sees Freya continue to amaze with her spellbinding sounds.

Freya’s Siren finds her unearthing new secrets in those channels of renaissance art and mythology, while re-appropriating the feathered flare of 70's era glam in her own shadow. With a deep hum, beating percussion, and piercing guitar strums, Siren hooks you in and lures you into its hypnotising web - but you wouldn't escape it, even if you could. Freya's silky vocals captivate with ease and effortlessly melt into the sharp, ensnaring arrangements, producing a rich, confident enchantment of the ears.

Luckily, we had the opportunity to chat with Freya about her new single Siren and her upcoming album:

Hi Freya, thanks for speaking to us! How has lockdown been treating you lately?

I’m getting used to the lockdowns to be honest! I’ve managed to find myself a daily routine which has helped break up the long days of staying in.

We love the new single, Siren! What can you tell us about how this track came to be?

The single was originally a poem which I decided to transform into a song. The title was inspired by the Pre-Raphaelite artist John William Waterhouse’s ’Siren’. The track was first recorded in Manchester a couple of years ago. I didn’t think much of the song at the time but it was only within the past year that both my managers picked it up again and suggested to revisit it. We took the song to Pete Hobbs (The Boy Least Likely To), who produced Arms Open Wide, where we started from scratch again and the final results of the song were very surprising to me as the new direction we headed in did the song justice.

You're inspired by literature, art, and films, and that really comes across in your songwriting. What is your writing process typically like?

I started using these sources as a mode of influence in my writing when I was very young. I found that watching a film or reading a book gave me a visual direction on what to write about, so I’ve

always used either of those things to give me a starting point for my songwriting journey.

Siren has already been getting some radio play in the US! How does it feel to have your music reaching America?

It feels very surreal to have my music played in the US, particularly LA! I’ve always been mesmerised by Los Angeles and the cultural/musical history behind it. The fact that Rodney Bingenheimer played my song on his Rodney on the Rock show on Sirius XM was the cherry on top! Rodney Bingenheimer is such an influential figure in the history of music so I felt very honoured that he chose to play Siren multiple times on his show.

You currently live in the south coast - what's your relationship like with the south's music scene?

For most of my childhood I grew up in Dorset by the sea. I attended university in Southampton and that was my gateway to playing live shows, particularly at the Joiners and the Heartbreakers. I’ve been very lucky with playing numerous support shows at those venues and had built a great relationship with the local scene.

You have your debut album, Beast, planned for release later this year! What can you tell us about the album?

The album was recorded between Manchester/London and had Dave Fidler and Pete Hobbs produced it. I had the pleasure of working with these guys alongside Andy Hargreaves (I Am Kloot) and Owain Hanford playing drums.

Thanks so much for speaking to us!

Thank you for having me! I enjoyed answering your questions.

Stream Siren on Spotify and Apple Music

Review and Interview by Chloe Robbins

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